As a small business owner, one of my biggest responsibilities is making sure that I am promoting my business to the right people. The goal of course is that this self-promotion will deliver a message that resonates with these people, who will in turn become my clients. Once I have delivered my outstanding service to them, I have no doubt that they will not only continue to work with me, but will be likely to promote me to their own network of friends and business associates. This type of ‘social networking’ should be the goal of every small business.
The greatest challenge I have faced is finding the method that delivers the initial contact with relatively little investment of time or money – the tool that will spread my message to potential clients.
Here are a few of the tools that I currently employ:
- Facebook – I have a Facebook Page where I post pictures and videos of our wonderful clients.
- Twitter – Our Twitter account shares links to other resources that we find of interest, in addition to sharing our blog posts, status updates and the occasional humorous anecdote or observation.
- Blogging – We not only have our own GO-Adventures Blog, but also occasionally write guest blogs for friends and associates.
- Article Submission – We have recently begun submitting our blog articles to different websites.
- Online Profiles – In addition to Facebook and Twitter, there are other online profiles that we have tried out, including:
- About.me
- Manta
- Google Places and Maps
- and most recently we featured our Teambuilding and Adventure Instruction programs on Thumbtack.com…
There are undoubtedly hundreds more social networking tools that can help spread the word about our programs, and we’d love to hear from anyone who has had good experience with any of them.
Feel free to share your thoughts in the comment section